Our Story

Laviola Flowers has been telling stories with flowers since 2002, building a reputation around the Country for creating beautiful and memorable floral creations perfectly matched to every occasion and setting.

Our Philosophy

At the heart of our studio practice is a love of the shape and form of flowers, combined with a creative edge. We’re passionate about celebrating nature in our installations and working with seasonal flowers and foliage helps us to keep within nature’s own cycle. We are, and always have been, committed to finding ethical, sustainable solutions to the challenges within our industry. From using recycled packaging and wrapping, to donating waste flowers and plants we are continually looking at ways to reduce our carbon footprint and benefit the local community.

Our Approach

At Laviola, our passion for flowers starts early – around 5am to be exact – when we arrive at the flower market to hunt out the best stems and foliage we can find. Working with local growers has always been important to us and we’ve been sourcing our blooms from suppliers wherever possible for over a decade.

Back at our busy studio, surrounded by hanging gardens and a bathtub full of flowers, we begin sketching designs for our installations. We create designs for venues and clients the length and breadth of Cairo – and further afield.

Our Clients

We’re proud to have established a reputation for our creative designs and personal approach and count among our clients Tate, the Natural History Museum, Mappin and Webb, and Linda Farrow. We’ve worked in some of the capital’s most fascinating venues, including St Paul’s Cathedral, Claridge’s, RIBA and Kew Gardens and are pleased to be recommended by The Barbican, St. Pancras Renaissance Hotel and Gordon Ramsay’s restaurants.

Restaurant Cherry Blossom

Restaurant Green Garden

Restaurant Secret Horizon

Restaurant Green Wine

The Owner / roaa dowidar

At La Viola Flowers, we are passionate about the art of floral design. With over a decade of experience, our founder has honed her craft while working alongside some of the most renowned florists in the industry. From creating breathtaking arrangements for lavish events to designing stunning bouquets for celebrity weddings, she has dedicated her life to bringing beauty and joy to our customers. In 2019, she took a bold step forward and founded La Viola Flowers, an online sales site and mobile app, to provide a more convenient and exceptional experience for our valued customers. Our commitment to quality, creativity, and customer satisfaction is at the heart of everything we do.

Laviola is a floral atelier, workshop and retail space led by Roaa Dowidar. and the best floral designers Our studio specialises in producing truly original, innovative floral designs for events, shoots, workplaces and weddings.